Solved Case Study of 'Delving deep into user's mind'

Q1. What product strategy did WOI adopt? And why? Global standardization? Local customization?

Q2. What pricing strategy did WOI follow? What, according to you, could have been the appropriate strategy?

Q3. What lessons can other white goods manufacturers learn from WOI?

Solved Case Study of 'Late Mover Advantage'

Q1. Why has the ‘late corner’s strategy’ of Toyota failed in China, though it succeed in India?

Q2. Why has Toyota failed to capture the Chinese market? Why is it trailing behind its rivals?

Solved Case Study of 'The Economy of Kenya'

Q1. Is the economic environment of Kenya favourable to international business? Yes or no – substantiate.

Q2. In the continuum of economic systems, where do you place Kenya and why?

'Arrow and the apparel industry: Solved Case Study

Q1. Why did Arvind Mills choose globalization as the major route to achieve growth when the domestic market was huge?

Q2. How does lifting of ‘Country-wise quota regime’ help Arvind Mills?

Q3. What lessons can other Indian businesses learn from the experience of Arvind Mills?